{"id":38684,"date":"2023-05-10T07:26:27","date_gmt":"2023-05-10T05:26:27","guid":{"rendered":"http:\/\/kutsekoda.ee\/?p=38684"},"modified":"2023-05-10T07:26:48","modified_gmt":"2023-05-10T05:26:48","slug":"kallis-eksperimentaalarendus-ilma-turunduse-ja-muugita-on-ettevottele-kulu","status":"publish","type":"post","link":"https:\/\/kutsekoda.ee\/en\/kallis-eksperimentaalarendus-ilma-turunduse-ja-muugita-on-ettevottele-kulu\/","title":{"rendered":"Kallis eksperimentaalarendus ilma turunduse ja m\u00fc\u00fcgita on ettev\u00f5ttele kulu"},"content":{"rendered":"\n

Eesti majanduskasvu saavad vedada tipptasemel tootlikkusega ettev\u00f5tted, kellel on piisavalt uurimis-arendusv\u00f5imekusega t\u00f6\u00f6tajaid ning suutlikkus j\u00f5uda eksperimentaalarendusest valmistoote turunduse ja m\u00fc\u00fcgini, selgub OSKA uuringust.<\/strong><\/p>\n\n\n\n\n\n\n\n

OSKA v\u00e4rskelt avaldatud rakendusuuring<\/a> otsis vastuseid k\u00fcsimustele, millistes valdkondades teadmusmahukuse kasvatamine aitaks suurendada Eesti ettev\u00f5tete tootlikkust ning millise oskusprofiiliga inimesi on selleks ettev\u00f5tetes vaja.<\/p>\n\n\n\n

“Madalal rippuvaid \u00f5unu ei paista,” t\u00f5des OSKA anal\u00fc\u00fctik Anneli Leemet<\/strong>. “Teadmusmahukuse suurendamisel saame l\u00e4bi lisandv\u00e4\u00e4rtuse kasvatamise tootlikkust t\u00f5sta peamiselt neil tegevusaladel, kus meil l\u00e4heb v\u00f5rdlemisi h\u00e4sti, aga innovatsiooniliidritel kordades paremini.”<\/p>\n\n\n\n

Teadmusmahukuse ja tootlikkuse vahel seosemustreid otsides selgus, et k\u00f5rge kasvupotentsiaaliga ni\u0161\u0161e leidub sellistes valdkondades nagu n\u00e4iteks elektroonikat\u00f6\u00f6stus, transpordivahendite tootmine, keemia- ja farmaatsiat\u00f6\u00f6stus, info- ja kommunikatsioonitehnoloogiad. Need on valdkonnad, kus nii Euroopa innovatsiooniliidritel (Belgia, Holland, Rootsi, Soome, Taani ja \u0160veits) kui Eestil on tootlikkus k\u00f5rgem kui muudel tegevusaladel ning h\u00f5ivatud keskmisest enam uurimis-arendust\u00f6\u00f6tajaid. Ent teised riigid on meist oma n\u00e4itajatega kaugel ees.<\/p>\n\n\n\n

Leemet selgitas, et innovatsiooniliidrite kogemust arvestades v\u00f5ib eeldada, et ka Eestis aitaks nimetatud valdkondades teadmusmahukuse kasvatamine pikemas perspektiivis suurendada lisandv\u00e4\u00e4rtust ja seel\u00e4bi tootlikkust. K\u00f5rgem lisandv\u00e4\u00e4rtus t\u00e4hendab konkurentsieelist, mille ettev\u00f5te saavutab oma tooteid ja teenuseid pidevalt uuendades.<\/p>\n\n\n\n

K\u00f5rge kasvupotentsiaaliga alad on Eesti vaates ka need, kus teised veel olulist stardikiirendust saavutanud ei ole, n\u00e4iteks spetsiifilistes j\u00e4\u00e4tmete v\u00e4\u00e4rindamise tehnoloogiates. Siin v\u00f5iks Eestis loodud uuenduslikel lahendustel olla potentsiaali laiemale kandepinnale ka globaalselt.<\/p>\n\n\n\n

Uurimis-arendust\u00f6\u00f6ks on vaja teadmisi ja oskusi t\u00e4iendada<\/strong><\/p>\n\n\n\n

Riiklikult seatud eesm\u00e4rgid Eesti ettev\u00f5tluse teadmusmahukuse kasvatamisel n\u00e4evad muuhulgas ette erasektoris uurimis- ja arendust\u00f6\u00f6tajate arvu olulise kasvu aastaks 2035. OSKA uuringust selgub, et Eesti ettev\u00f5tetes on viimase k\u00fcmne aasta jooksul uurimis-arendust\u00f6\u00f6tajate arv k\u00fcll t\u00f5usnud, ent ulatub siiski vaid 60%-ni Euroopa Liidu keskmisest n\u00e4itajast.<\/p>\n\n\n\n

OSKA uuringujuht Urve Mets<\/strong> selgitas, et reeglina ei ole ettev\u00f5tetes uurimis- ja arendustegevuseks spetsiaalseid t\u00f6\u00f6tajaid, vaid sellega tegelevad oma p\u00f5hit\u00f6\u00f6 k\u00f5rvalt eri ametialade k\u00f5rgharidusega spetsialistid. “Eesti ettev\u00f5tted \u00fcldjuhul ei ole valmis palkama eraldi uurimis-arendust\u00f6\u00f6tajaid, selleks puudub v\u00f5imekus, sest ligi 95% Eesti ettev\u00f5tetest on mikroettev\u00f5tted,” \u00fctles Mets. “Meie v\u00f5imalus on suurendada ettev\u00f5tete teadmusmahukust olemasolevate k\u00f5rgharidusega t\u00f6\u00f6tajate uurimis-arendustegevuseks vajalike oskuste t\u00f5stmisega.”<\/p>\n\n\n\n

OSKA hinnangul muutub j\u00e4rjest olulisemaks mitmekesiste v\u00f5imaluste olemasolu ettev\u00f5tluses uurimis-arendustegevuseks vajalike spetsiifiliste oskuste omandamiseks, seda nii taseme- kui t\u00e4iendus\u00f5ppes.<\/p>\n\n\n\n

K\u00f5rge kasvupotentsiaaliga aladel on OSKA hinnangul vaja juurde ka doktoritasemel ettevalmistusega spetsialiste, kes t\u00e4idaksid uurimis- ja eksperimentaalarendusprotsessis erinevaid juhtrolle.<\/p>\n\n\n\n

Eksperimentaalarendustegevus peab olema j\u00e4rjepidev<\/strong><\/p>\n\n\n\n

Eraldi t\u00e4helepanu on tarvis p\u00f6\u00f6rata ettev\u00f5tte juhtide uurimis- ja arendust\u00f6\u00f6alaste teadmiste t\u00f5stmisele, kuna valdavalt just nemad vastutavad organisatsioonis innovatsioonijuhtimise eest. Urve Mets toonitas, et juhtidel on vaja oskust kasutada innovatsiooni juhtimiseks sobivaid tehnikaid, et muuta arendustegevus ettev\u00f5ttes s\u00fcsteemseks ja tulemuslikuks protsessiks. Praegu on see Eesti ettev\u00f5tetes paljuski projektip\u00f5hine.<\/p>\n\n\n\n

Tarbijale konkurentidest eristuva, k\u00f5rgemat v\u00e4\u00e4rtust pakkuvate uute toodete ja teenuste loomiseks tuleb osata v\u00e4\u00e4rtuspakkumist anal\u00fc\u00fcsida, kliendikogemust m\u00f5ista ja sellega arvestada  tootearendusprotsessis. Oluline on hinnata, kas uue innovaatilise toote v\u00e4ljat\u00f6\u00f6tamine on otstarbekas, kulut\u00f5hus ja v\u00f5imaldab luua ettev\u00f5ttele k\u00f5rgemat lisandv\u00e4\u00e4rtust. Tarvis on oskust laiendada arendusprobleeme diskreetsetest tooteomadustest \u00fcldise v\u00e4\u00e4rtuse pakkumise ja \u00e4rimudelini, nagu ka innovaatiliste toodete m\u00fc\u00fcgioskust.<\/p>\n\n\n\n

Uurimis-arendustegevust peab n\u00e4gema tervikuna. Eesti\u00a0teadmusmahukad ettev\u00f5tted takerduvad sageli n-\u00f6 arendustegevuse “l\u00f5ksu” \u2212 fookus on arendusel, kuid m\u00fc\u00fcgi ja turundamiseni sageli ei j\u00f5uta. OSKA hinnangul tuleb v\u00e4lja t\u00f6\u00f6tada\u00a0 v\u00f5imalused, et toetada ettev\u00f5tteid eksperimentaalarendustegevusest kuni valmistooteni j\u00f5udmiseni ja kommertsialiseerimiseni.<\/p>\n\n\n\n

Uuringu \u201eEttev\u00f5tlussektori uurimis- ja arendust\u00f6\u00f6tajate t\u00f6\u00f6j\u00f5u- ja oskuste vajadus\u201c leiate SIIT<\/a>.<\/p>\n\n\n\n

Tuleviku oskuste ja t\u00f6\u00f6j\u00f5uvajaduse seire- ja prognoosis\u00fcsteemi OSKA uuringute koostamist korraldab SA Kutsekoda Euroopa Sotsiaalfondi vahenditest.<\/p>\n\n\n\n

Uuringut tutvustav infotund<\/a> toimub 11. mail kl 14 Zoomis.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eesti majanduskasvu saavad vedada tipptasemel tootlikkusega ettev\u00f5tted, kellel on piisavalt uurimis-arendusv\u00f5imekusega t\u00f6\u00f6tajaid ning suutlikkus j\u00f5uda eksperimentaalarendusest valmistoote turunduse ja m\u00fc\u00fcgini, selgub OSKA uuringust.<\/p>\n","protected":false},"author":11,"featured_media":38685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[1163,1041],"tags":[],"class_list":["post-38684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oska","category-uus"],"yoast_head":"\nKallis eksperimentaalarendus ilma turunduse ja m\u00fc\u00fcgita on ettev\u00f5ttele kulu - 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